A Waterford family of fourth generation craft butchers is the latest producer to be recognised for its quality produce by SuperValu and invited to join the SuperValu “Own Brand” range.
For over 70 years Molloy’s Craft Butchers have been producing the finest meats in Waterford and are well regarded in the region for their emphasis on quality and traceability. Recently, Molloy’s developed their range with the introduction of Jack Molloy’s cooked bacon ribs, cooked back bacon carvery slice and cooked BBQ smokey bacon ribs.
The new range received such positive feedback and consumer demand that SuperValu invited Molloy’s to produce a selection for its ‘Own Brand’ range.
SuperValu is synonymous with recognising excellence, quality and innovation within the Irish food sector and is committed to supporting Irish as much as possible. In fact, SuperValu can proudly lay claim to the fact that 75% of everything on its shelves is sourced or produced in Ireland.
According to Keith Molloy, “It was a great honour to be asked to supply SuperValu’s “Own Brand” range, a range that is well recognised for its quality and real value. SuperValu has invested heavily in supporting Irish producers to guarantee the best produce and Molloy’s have invested heavily in ensuring our products are of the optimum quality.”
Keith added, “For any producer to be acknowledged by such a market leader is testament to the fact that SuperValu has as much faith in our brand as we do. The introduction of Jack Molloy Cooked Range to the SuperValu “family” is a huge endorsement for us as local producers that have displayed a passion for producing the finest quality meats over four generations.”
Martin Kelleher, Managing Director, SuperValu, said: “We are incredibly proud of the SuperValu “Own Brand” range and our partnership with local producers such as Molloy’s. Research shows that consumers want more Irish produce and we are fully committed to unwavering support of local produce and local suppliers.”
To introduce their new SuperValu ‘Own Brand’ products to customers, Molloy’s will be taking their range to selected SuperValu stores throughout the country. With a distinctive Irish theme and St. Patrick’s Day around the corner, watch out for the Molloy’s stand which will feature plenty of free tastings and the chance to win a weekend at any Choice Hotel in Ireland.
Jack Molloy’s Cooked Range tastings will take place in Supervalu, St. Aidan’s Wexford on March 14th, SuperValu Hypermarket Waterford on March 15th and Supervalu Midleton, Co. Cork on March 16th.