Irish Times Training has joined forces with the Irish Internet Association to offer a Diploma in Digital Marketing. The course, one of the first held outside of Dublin, will commence on April 17th and run over 13 weeks (6pm to 9pm) at the NAS Training Centre in the Cleaboy Business Park, Waterford.
The course is aimed at any organisation or business that wants to gain a better understanding of the ever evolving digital landscape and will enable all participants to develop a focused digital marketing strategy.
Over the course of the 13 weeks the modules will include digital marketing strategy, SEO, online advertising, mobile web, social media, online PR and many more. The trainers are comprised of some of the most well regarded names in the digital media industry, including Conor Pope of the Irish Times, Digital marketer Krishna De and Gareth Dunlop, a digital strategy expert.
“We’ve seen a remarkable change in the kind of skills that people see as being of value. Right now, there is a great demand for digital marketing skills” said Una O’Hare, General Manager at Irish Times Training. “We’ve trained individuals in digital marketing to give them an edge on the job seeking front, SME owner managers who want to embark on their own digital marketing strategies and government departments, finance, recruitment, PR, arts and health organisations are also keen to deliver their message in a cost effective way.”
Ray Power, Manager with NAS Training Centre is delighted that such a practical and informative training course will be held at the training centre. “The modules within this course will be invaluable to any business that wishes to optimise its presences through digital media. It is one of the few courses of this calibre that is available in Waterford and the South East and is destined to have a very positive, long standing impact on those who attend.”
Joan Mulvihill of the Irish Internet Association said “It’s important to recognise that such digital marketing skills and strategies are complementary to offline ‘traditional’ marketing.”
“Investment in growing your digital marketing skills presents an immense opportunity for marketing professionals to be at the cutting edge of their profession, to take their business to a market leading position and ultimately to grow the business in a measurable and cost effective way”, she added.
For further information about the Diploma in Digital Marketing check out www.nas.ie