Global research means cheaper kids fashion for Waterford shoppers

ORCHESTRA worldwide has implemented one of the largest surveys ever conducted in retail. Conducted over 12 months the findings have enabled ORCHESTRA Kids Fashion Waterford to build a new strategy which they believe is revolutionary and will change the way traditional retail is practiced.

ORCHESTRA Kids Fashion Waterford is locally owned by Waterford couple Trevor and Maeve Cooke and is aimed at providing Waterford people with unique, quality children’s clothing (0-14) at affordable prices. ORCHESTRA Kids Fashion Waterford is located in a two-story vibrant and colourful shop located on Georges St.

All items reduced by 25% permanently.
The primary result of this extensive research is that ORCHESTRA Kids Fashion Waterford and worldwide has committed to a 25% reduction in all its prices.

Customers do not want to pay full price on one day and see the goods on sale the next.
The major finding of the research was the length of time traditional shops are now spending in sale period. Customers buying habits have changed. They now wait for sale periods to buy the vast bulk of their clothes. ORCHESTRA Kids Fashion Waterford’s solution is to deliver on its promise of design, quality, value, where they give their customers a permanent reduction. They cut their prices permanently by 25% and as such provide a real saving for families.

Cost cutting
The principal reason that ORCHESTRA can afford to reduce costs is economies of scale i.e. buying larger quantities, 2011 orders are double 2010, thus reducing the cost per item. They have also increased their themes twofold. This means the customer will have twice as many ORCHESTRA themes to choose from. ORCHESTRA Waterford will have less units of each piece to sell (one to two pieces of each theme) but twice as many themes.

Commenting on the news, owner Trevor Cooke said “We were delighted when we heard about ORCHESTRA world wide’s decision to reduce all prices by one quarter and couldn’t wait to pass on this to all of our loyal Waterford customers. It has been a tough couple of years for everyone so to be able to commit to a 25% permanent reduction in prices while holding the same quality and even increasing the choice is great for us and also great for the parents of Waterford and the South East.”

For further information call Orchestra’s Waterford store on 051 874130 and ask for Trevor or Maeve.